Taking on new projects

I build custom websitesbooking systemsCRMsback officesbrands and logosMeta ads custom websites, booking systems, CRMs, back offices, brands and Meta ads that grow your business.

One person, start to finish. Design, code, branding and ads, built around how your business actually works, so you look the part and your enquiries turn into paying customers.

Start a project See my work

Clients

Trusted by businesses across five industries.

Fitness, events, childcare, jewellery and skin care. Different customers, same goal: look the part and get more bookings.

Active clients right now
6
In client sales generated
R30k+
Brands built and grown
7
Industries served
5

What I build

Everything your business needs to look good and run smoothly.

Pick one thing or the whole lot. It all works together because the same person builds it.

  • 01

    Custom websites

    Hand-coded, fast and built to turn visitors into enquiries. No templates that look like everyone else.

    • Designed around your brand
    • Fast on every phone
    • Easy for you to update
  • 02

    Booking systems

    Clients book and pay on your own site, at any hour, without phoning or messaging first.

    • Your services and prices
    • Live availability
    • Automatic confirmations
  • 03

    CRMs

    Every lead, client and conversation in one place, with reminders so nobody gets forgotten.

    • Pipeline you can drag
    • Follow-up reminders
    • Built for your team
  • 04

    Back offices and dashboards

    The admin side of your business, finally in one system instead of ten spreadsheets.

    • Orders, stock and staff
    • Reports at a glance
    • Logins for your team
  • 05

    Online stores

    Shopify and custom shops that look premium and make checking out effortless.

    • Shopify or custom
    • Bundles and gift flows
    • Payments set up
  • 06

    Logos and branding

    A logo, colours and type that make a small business look established from day one.

    • Logo and variations
    • Colours and fonts
    • Social and print files
  • 07

    Meta ads

    Facebook and Instagram campaigns measured on enquiries and sales, not likes.

    • Campaign setup
    • Pixel and tracking
    • Monthly results
  • 08

    Ad creative and UGC

    Scroll-stopping images and short videos that feel real, made for your ads and socials.

    • Scripts and hooks
    • Edited video cuts
    • Fresh creative monthly

Systems

Stop running your business from WhatsApp and spreadsheets.

I build booking systems, CRMs and back offices around the way you already work. Enquiries get answered, bookings land in the diary, and nothing falls through the cracks.

  • Every enquiry from your website, Instagram, Facebook and WhatsApp in one place
  • Instant replies and reminders that run on their own
  • Your services, staff, prices and rules, not someone else's template
Example board. Every system is built around your own business.

Selected work

Recent builds.

All work
Featured build

Party Starters

A custom website and full back office for a Cape Town party hire company. Customers build a party list and request a quote, and the team runs services, prices, photos and quote requests from their own admin portal.

  • Quote requests by email and WhatsApp
  • Admin portal with its own login
  • Services, prices and packages edited in-house
  • Photo uploads and Google reviews on autopilot
How I built it Visit partystarters.co.za
Party Starters homepage on a phone: "Making every EVENT unforgettable" in rainbow letters above a pink party setup
My Party quote list on a phone with two items, an estimated total and a Request my quote button

How it works

From first message to live, without the headaches.

  1. 01

    Chat

    A quick call or WhatsApp about your business, what is slowing you down and what you want to build.

  2. 02

    Plan and quote

    A clear scope and a fixed price in writing, so you know exactly what you are getting before anything starts.

  3. 03

    Build

    I design and build it, and you see progress along the way. Two rounds of changes are included.

  4. 04

    Launch and grow

    It goes live, I show you how to use it, and I stay on to support it, add features and run your ads.

Matthew Denton Matthew Denton
Cape Town, South Africa

About me

Hi, I'm Matt. I build things that make businesses easier to run and easier to buy from.

I'm a developer and designer from Cape Town. I build custom websites, booking systems, CRMs and back offices, design logos and brands, and run Meta ads, all under one roof.

My path here wasn't typical. I spent four years as an Advanced Life Support paramedic, led data and quality teams in AI operations, and owned a café. Each of those taught me something I bring to every project: stay calm, think in systems, and never forget there is a real person on the other side of the screen.

Today I work with fitness studios, party hire companies, childcare agencies, jewellery brands and skin clinics, and I run my own brand, Harlan, where I test everything with my own money first.

  1. 2016 to 2020Advanced Life Support paramedicFour years in emergency care taught me to stay calm, think in systems and look after people properly.
  2. ThenTeam lead in AI operationsLed data and quality teams at Invisible Technologies and FyxerAI. Process, automation and getting the details right.
  3. Along the wayCafé ownerI have run a business and worked in it on the same day, so I build tools for how small businesses really work.
  4. NowBuilding for businessesWebsites, systems, brands and ads for clients across five industries, plus my own brand, Harlan.

  • You deal with me

    No account managers or handovers. The person who builds it is the person who answers your WhatsApp.

  • Built, not templated

    Every site and system is coded around your business, so it looks like you and works the way you work.

  • Measured on results

    Enquiries, bookings and sales. Not likes, not reach.

  • Tested on my own money

    I run my own brands, so the ads and offers I recommend have been tried with my own budget first.

Questions

Good to know

Do you only work with certain industries?

No. I work with businesses of every kind: fitness studios, event and party hire, childcare agencies, jewellery brands, beauty and skin clinics and more. If you have customers to win and admin to simplify, I can help.

Why custom-built instead of a template?

Templates make you bend your business to fit them, and they look like everyone else. I build around how you actually work, so it does exactly what you need, loads fast and looks like your brand, not a theme.

Do I have to take everything?

No. Some clients start with a logo or a website, others with a booking system or ads. Start with what will make the biggest difference now and add the rest when you are ready.

How long does a project take?

Most websites take two to four weeks once I have your content. Systems like CRMs and back offices depend on what they need to do. You get a timeline with your quote.

How much does it cost?

Every business is different, so every project gets a fixed quote after a short chat. You see the scope and the price in writing before anything starts, with a 50% deposit to begin.

Where are you based?

Cape Town, South Africa, and I work with businesses anywhere. Everything runs over WhatsApp, calls and email, and you deal with me directly from start to finish.

Let's build something that makes you money.

Tell me what you need, whether it's a website, a booking system, a logo or ads. You'll get a clear plan and a fixed quote, usually within a day.

Start a project WhatsApp me

Or email mattdenton94@gmail.com